| Program Evidence | Program Insights |
|---|---|
• Current and forecast market size • Trends and growth drivers • Market segmentation • Product substitution threats and opportunities • Current supplier landscape • Key supplier strategies • Supply / demand dynamics • Channel structure • Pricing and margin levels • Value chain • Governmental and regulatory factors • Customer segmentation • Typical purchasing behaviours • Unmet customer needs • Customer perception of price and pricing thresholds | • Key growth opportunities by product, segment and channel and geography • Areas of intense competition • Potential for product and service innovation • Potential for supply chain optimization • Potential for product / technology innovation • Partnership or potential acquisition opportunities • Opportunities within customer base • Likely future threats to client's position • Ways to maximize opportunities from legislative changes |
Maximizing new opportunities for growth is a key challenge faced by all organizations. With slow growth in mature markets and increasing competition in emerging ones, it has become necessary to evaluate future growth opportunities at a regional and country level.
Whether the potential growth opportunity is a new application, a new product/technology or new geography, Ascendant's market opportunity analysis programs are designed to ensure that the supply and demand, technology, channel structure, customer and regulatory landscapes are all fully understood and the resulting growth scenarios and associated action items analyzed.
Evidence Based Decision Making
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