| Program Evidence | Program Insights |
|---|---|
• Macroeconomic indicators, local business environment, legislation and controls • Current and forecast market size • Supply and demand dynamics • End-user segmentation • Channel structure and key channel partners • Current supply landscape and likely future entrants • Unmet customer needs • Incumbent suppliers' business models and local market strategy • Key learnings from incumbent suppliers • Local and regional supply chain strategies • Route to market by product and identified regional variations • Major customers by product and application • Pricing and market levels | • Size of addressable market for client • Key opportunities by product, segment and channel • Key success factors required for entry • Key barriers to entry • Best fit product portfolio • Pricing strategy • Optimal production process and technology • Optimal supply chain and raw material strategy • Optimal production location and regional cost differentiators • Level of investment required • Expected ROI from market entry • Optimum market entry point and business model for target market • Partnership and M&A opportunities • Likely changes to future supply and demand landscape that could affect entry strategy and timing |
The opportunities associated with the emerging markets (EMs) are obvious. Certain risks and hurdles, however, are often overlooked. The countries classified as EMs vary greatly and must be treated individually if the chances of long-term success are to be maximized.
Ascendant understands the complex challenges faced by MNCs when looking to enter, expand or partner within the EMs and works closely with them to identify the optimal approaches, strategies and tactics.
By partnering with Ascendant, clients are able to ensure that their emerging market strategies at a corporate, manufacturing, supply chain, R&D and product level are correctly aligned to the specific market in focus.
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Evidence Based Decision Making