Evidence Based Decision Making​

​​​​​Evidence Platform

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Ascendant is a global leader in data collection, we generate a robust evidence platform to support all of the insight and recommendations we provide to our clients.

Our approach champions the use of 'dynamic scenarios' to drive information gathering and conclusion formation.

Secondary Research

All Ascendant programs are supported by an intensive phase of secondary data collection and analysis. We employ the necessary technical, functional and commercial expertise to assimilate large amounts of published data to draw out key themes and develop base hypotheses to be tested during interviewing with market sources.

Primary Research

Ascendant is expert in human source elicitation, a primary research methodology used to gather detailed and targeted insight from market sources. 

Our global analyst team combines the necessary subject matter knowledge with the technical and linguistic skills required to obtain targeted and granular information from country, regional and global level market sources.  We offer extensive relationship networks within key markets and organizations, and we champion multiple-source targeting, thus strengthening confidence in our findings through triangulation of multiple data points.

Conference / Trade Show Coverage

Ascendant has extensive expertise in targeted coverage of relevant industry events. Conferences / trade shows provide a unique and intensive opportunity to speak to industry sources.  Ascendant's executives are highly trained in conference-based elicitation techniques and the assessment of what information is likely to be gleaned at each event.

External Expert Network

Ascendant has access to an extensive network of industry experts who can be included as part of the ongoing program team or utilized as a key source of information for a specific topic.  This benefits the program in terms of providing a key source of data validation.

The recruitment of experts is carried out in full consultation with the client to ensure that the expertise and skill set offered is fully aligned with the program needs.

The identity of the client is only shared with the expert should the client agree in advance.